In what ways did the events at Fort Necessity combine with other causes to begin the French and Indian War?

The French and Indian War is a very well known war and it’s most famous cause is the events that took place at Fort Necessity. However the truth is, is that there is much more to that war than just one incident. The French and British did not have good history with each other already so it was not easy immigrating to the same land without a head leader. As well as the ways of making money for the two different countries is different so they tend to clash in that respect. Lastly coming to the New World is about gaining power and control and they saw each other in the way of becoming a superpower country. The French and the British have had their disagreements in the past and just because they have moved to a new country doesn’t mean that those disagreements have gone away. The British were farmers, manufacturers, and tradesmen. The French on the other hand were mainly trappers and riverboat traders. This caused the inevitable, a conflict of interests from the Ohio River to Lake Champlain. The boundaries back then were not set in stone so it was pretty difficult to definitely say what land belonged to whom. The French and the British also had sort of an unspoken competition over land and power. This also caused conflict. Both France and Britain came to the New World to become much more powerful and basically take over most of the world. They came with greed for money, land and control. Initially Britain had more land, but the French had some good resources. In order to gain global power, resources were key. Resources could lead to money and trade and everything a country could want. As stated before, boundaries were pretty vague and both Britain and France wanted control over the Ohio River Valley. In reaction France began to build forts there and the British tried to take them down and failed. Then the British started to build their own fort, Fort Necessity. Soon the French approached the fort and this caused a battle, which left the British in a worse position than before and they had to surrender. This caused the tension and anger between the two countries to rise even more. Lastly trade was a huge issue between the French and British. They wanted different things, but they needed the same land. The Ohio Valley was full of trees and rich soil. The French wanted the land to keep the trees and continue the fur trade. This keeps the Indians happy because they get the benefit of trading with the French. However, the English wanted the land to chop down the trees and farm. This is how they make their profit, but it was also cause the Indians to have to move out. The French were not happy with what the British wanted to do with the land. The French were allies with the Indians and didn’t want to see them displaced. In conclusion there were many causes to the French and Indian War, not just the incident at Fort Necessity. The French and British already were not on the best terms with each other and they had no plan to change that. Also the French and British both wanted to be all-powerful, but they couldn’t do that together. The both wanted the land and the economic gain, but they both couldn’t have it. It also affected the trade. They wanted to use the Ohio River Valley for two different things that could not coincide. All these disagreements and the tension rose to the point of war. This was war was also known as the French and Indian War or the Seven Years War.

Minimum Wage Essay

American workers will have a 1.75$ increase in their hourly wage by the end of 2015, as President Barack Obama recently called to raise the federal minimum wage from $7.25 an hour $9.00 an hour. This increase in the minimum wage of American citizen aims to help people with a low annual wage: cooks, employees of the janitorial industry and many others working these necessary menial occupations are set to benefit. The white house estimates that this measure will boost the wage of approximately 15 millions low-income workers. Raising the minimum wage, according to the White House press, will have some positive effect for low-income families; however, many companies are opposed to raising the minimum wage. A higher wage will have a direct impact on the cost of business. Some economists argue that higher minimum wage will result in an increased unemployment percentage. Although minimum wage laws can fix hourly pay, they cannot guarantee jobs. Employers are not willing to pay a worker more than the value of the additional product that he produces. For example, if a worker produces 4$ worth of goods per hour and because of the minimum wage he has to be paid 5.15$. Since he cost more than what he produces it makes it hard for him to find a job. At one point in the article, the President said that one of the best ways to get the economy going again is to put money in the pockets of people who work. (Lowrey)It is true that families with low income will earn more money: it is projected that a family that is earning $20,000 to $30,000 a year will see an additional $3,500 in their income. (Lowrey) This general positive outcome of increasing the minimum wage has led many law makers to wrongly assume that increasing the minimum wage is an effective way to fight  poverty. From the point of view of an economist, raising the minimum wage may increases the probability that a poor family will escape poverty through higher wages, but it does increase the probability of another family with average income will become poor as a result of minimum wage giving rise to inflation. It also decreases the proportion of families with income near the poverty line, suggesting that it more will be more difficult to escape poverty. We all know that if the minimum wage increases then the cost of living will inevitably increase as well as a result of inflation. Economists are against minimum wage laws because they create a price floor. In this case, a price floor is not the price that products can be sold for, but what price employers can spend on their employees. For non-economists, legislating a minimum wage is commonly seen as an effective way of giving raises to low-wage workers. Unfortunately it, like any other price floor, creates a surplus. In this case, the surplus is a larger than expected number of workers more of are willing to work in minimum-wage jobs than there are employers willing to hire at that wage. Economists think that there should not be any policies concerning wages: an employee should be paid what the employer thinks he/she deserves. Minimum wage increases make unskilled workers more expensive and therefore undesirable relative to all other factors of production. (Mankiw) For example, if skilled workers make 15$/hour and unskilled workers make three dollars an hour, skilled workers are five times as expensive as the unskilled. Imposing a minimum wage of five dollars an hour makes skilled workers relatively more attractive by making them only three times as expensive as unskilled workers. Another important characteristic of the policy to increase minimum wage that was not discussing in the article is that it may also negatively impact workers by changing how they are compensated. Benefits such as paid vacation, free room and board; inexpensive insurance and subsidized childcare are an important part of the total compensation for many low wageworkers. (Mankiw) When minimum wages rise, employers can control total compensation costs by cutting benefits; such is the case for the United States today. The employer always had to follow the minimum wage in order to pay their employee. The minimum wage should not be existent nowadays; the employer should have the choice to pay their employee based on their knowledge. An employee that knows more and produces more should have an higher hourly range. Sources: Textbook Mankiw, N. Gregory. Principles of Economics. 6th. Mason, OH, USA: 2012. Print. Website: Lowrey, Annie. â€Å"Raising Minimum Wage Would Ease Income Gap but Carries Political Risks.† New York Times. N.p., 13-02-2013. Web. 5 Oct 2013. .

The process of economic integration

Chapter 1: The route to EMU/Euro AreaEconomic integrating – definitionBecause the Economic and Monetary Union represent a portion of the procedure of economic integrating, foremost a definition of this term needs to be cleared. Jacques Pelkmans ( 2006 ) defines economic integrating as ‘the riddance of economic frontiers between two or more economies’ , normally with the intent of accomplishing different benefits such as a greater internal efficiency. An economic frontier is referred to as ‘any limit over which existent and possible mobilities of goods, services and production factors, every bit good as communicating flows, are comparatively low.’ The procedure of economic integrating is really complex and for this ground, several phases have been distinguished, depending on the strength grade. Therefore, as the grade of economic integrating additions, the economic barriers between the states lessening and their pecuniary and financial policies become more and more co-ordinated. Balassa’s work in this concern ( 1961 ) has identified 7 phases or stairss in the economic integrating, as follows:Free-trade country ( FTA )– duties are abolished between the members, but the states do hold the right to enforce any duties against 3rd states ( non members of the country ) ;Customss brotherhood ( CU )– no duties between members and a common external duty for the 3rd states is agreed upon ;Common market ( CM )– a imposts brotherhood with free motion of production factors, viz. labour and capital ;Economic brotherhood ( EU )– a common market with a high grade of coordination of economic policies ;Monetar y brotherhood ( MU )– a common market with fixed exchange rates or with a common currency go arounding in all member provinces ;Economic and pecuniary brotherhood ( EMU )– an country uniting the characteristics of both pecuniary and economic brotherhood, with integrating developing at the same clip in both policy fields’Full economic brotherhood ( FEU )– an country affecting a complete coordination of the economic systems of the member provinces, with common policies for all of import facets ; political integrating is besides a possible deduction.Presently, the European Union is in the 6th measure, being an Economic and Monetary Union. The route to this phase will be analyzed in the undermentioned subchapter.The Economic Monetary Union in EuropeThe Economic and Monetary Union was a much coveted end of the European Union, even before the Treaty of Rome, as it was expected to offer several benefits to its Member States, such as currency stableness, augmente d international trade and overall, a safe environment that would be able to supply higher employment and growing. Nevertheless, assorted political and economic barriers prevented the accomplishment of these aims until the Maastricht Treaty was signed in 1992. Ever since, the procedure of pecuniary integrating seems to hold progressed, with the states escalating their coordination. The way towards the Economic and Monetary Union and accordingly, towards the Euro Area, distinguishes four of import stages.From the Treaty of Rome to the Werner Report ( 1957 to 1970 )The Treaty of Rome, the international understanding which led to the foundation of the European Economic Community, assumed that the currencies were traveling to stay stable, as this was the natural result of the imposts brotherhood and subsequently, of the individual market. However, it did non take to the thought of a pecuniary brotherhood, even though it does mention to pecuniary and economic coordination, stipulating demands in this concern.( what demands – articles? ) Due to currencies turbulencies, the Bretton Woods System begins neglecting in the late sixtiess. Several states, such as France or United Kingdom had to devaluate their currencies, while others, such as Germany or Switzerland were compelled to appreciate them. This brought even more instability and endangered the common agricultural policy – at that clip, the chief achievement of the European Community. In this context, the Community was eager to specify new aims for its development during the following old ages. The Barre Report of 1969 proposes increased economic and pecuniary coordination of the policies of the European Community states and in the same twelvemonth, the accomplishment of the Economic and Monetary Union is set as a formal end at a acme in The Hague. In 1970, several of Europe’s leaders led by the Prime Minister of Luxembourg, Pierre Werner, submitted a study on how the Economic and Monetary Union can be reached in a three-step procedure in 10 years’ clip. This is the alleged Werner Report, which, along these chief aims, defined besides other of import ends, such as the irreversible convertibility of currencies, free motion of capital and even a individual currency, if possible. In order for all these to be attained, the study besides required more co-ordinated economic policies, with other of import determination to be made at the Community degree, refering involvement rates and national budgetary policies. However, the Werner Plan was traveling to neglect in making all its aims in the terminal.From the Werner Report to the European Monetary System ( 1979 to 1979 )The first phase of the Werner Report implied the narrowing of the exchange-rate fluctuations, which was an experimental effort, without any committedness to the farther phases. Unfortunately, this scheme didn’t take into history the fixed exchange-rate against the dollar and this led to a failure in carry throughing the first phase of the Report. In 1971, the Bretton Woods System fails, so the Werner Report can non accomplish its ab initio set out ends. In order to mend the state of affairs, most of the Member States create a mechanism meant to pull off the fluctuations of their currencies, fundamentally cut downing them to a narrow set, called the ‘snake’ . As a consequence of oil crises, dollar failing and policy divergency, the ‘snake’ was traveling to neglect within two old ages. However, this failure did non weaken the involvement for making a currency stableness part. In 1977, the president of the European Commission, Roy Jenkins, proposed a new program for the Economic and Monetary Union, which was eventually launched in March 1979 as the European Monetary System. All states participated at that clip, with the exclusion of the British lb, which was traveling to fall in in 199, but merely for two old ages. The EMS is defined as a ‘a matter-of-fact effort to come on along the route to economic and pecuniary union’ , with the chief aims of ‘to attain a zone of internal and external pecuniary stableness in Europe ( affecting both low rising prices and stable exchange rates ) , to supply the model for improved economic policy cooperation between Member States, to assist to relieve planetary pecuniary instability through common policies vis a vis 3rd currencies.’ ( EC, 1989 ) Besides, the chief elements of the European Monetary System agreement were the followers:The European Currency Unit ( ECU )– an unreal currency based on a leaden norm of all EMS currencies ;The Exchange Rate Mechanism ( ERM )– meant to cut down the variableness in exchange rate and range pecuniary stableness, as a foundation for the debut of the individual currency ;An expansion of short and average term recognition installationsto back up the attempts of the Member States for ac complishing stableness.The Exchange Rate Mechanism served as a mean of commanding the currency fluctuations in the EMS, doing certain these are kept within +/- 2.25 % against official bilateral exchange rate, with the exclusion of the currencies of Italy, Spain, Portugal and the United Kingdom, which could fluctuate by +/- 6 % . Furthermore, an index of divergency was used as an early warning system for step ining on the market, through accommodations in several facets, such as involvement rates or financial policy.( Mention of which was the index? –one time the exchange rate of a currency reached 75 % of the maximal fluctuation border authorized, the currency was considered as ‘divergent ‘ )From the start of European Monetary System to the Maastricht Treaty ( 1979 to 1991 )In the first old ages, the European Monetary System faced a batch of currency alterations, but in the terminal, it had proved to be a success. This farther increased the necessity of finishing the individual market, which would presume extinguishing all obstructions to the free motion of goods, services, capital and people. This was traveling to be a long and dearly-won procedure, but the benefits were so deserving it. In June 1988, the Committee for the Study of Economic and Monetary Union was formed, with the intent of analyzing and suggesting phases to be fulfilled to make EMU. The Committee was comprised of all the European Community cardinal bank governors and was chaired by Jacque Delors, the President of the Commission. The study of the Committee, well-known as the Delors Report, gave a definition of EMU’s end as ‘the common direction of pecuniary and economic policies to achieve common macroeconomic goals.’ Besides, it set out three stipulations for the EMU to be established: the sum and irreversible convertibility of currencies, complete liberalisation of capital minutess and integrating of the fiscal sector and irreversible lockup of exchange rates. Furthermore, the Delors Report besides specified the three phases towards EMU, which were the followers:Phase 1 ( 1990-1994 ) :Complete the internal market and take limitations on farther fiscal integrating.Phase 2 ( 1994-1999 ) :Establish the European Monetary Institute to beef up cardinal bank co-operation and fix for the European System of Central Banks ( ESCB ) . Plan the passage to the euro. Specify the future administration of the euro country ( the Stability and Growth Pact ) . Achieve economic convergence between Member States.Phase 3 ( 1999 onwards ) :Fix concluding exchange rates and passage to the euro. Establish the ECB and ESCB with independent pecuniary policy-making. Implement adhering budgetary regulations in Member States. ( European Commission )From the Maastricht Treaty to the euro and Euro Area ( 1991 to 2002 )The Maastricht Treaty was adopted in December 1991, during the 2nd portion of the first phase towards EMU. Once it was enforced, the 2nd phase began. Most s ignificantly, the Treaty set the ‘convergence criteria’ that the Member States desiring to follow the individual currency would hold to run into. These standards, along with the alliance of national Torahs of the Member States were supposed to guarantee the readying of a state for following the individual currency. They were fundamentally a usher for bespeaking a country’ stableness and sustainability reflected in their economic and pecuniary policy convergence and in their response to economic dazes. The end was set as accomplishing Emu and the conditions for this were besides established, viz. the Maastricht standards. Therefore, the European Union could travel one measure further. The first phase was completed at the beginning of 1994, when the motion of capital markets was declared free. The 2nd phase began instantly and it ended in 1999, when the debut of the euro marked an of import milepost for the EU.With the euro being launched, a new transitional period began that was traveling to last for three old ages. Initially, since 1999, the euro circulated as biblical money. The national currencies were still in being and were the chief footing for minutess, although in the fiscal universe, the passage was about immediate, the euro being used in every operation that was cashless. Merely in 2002, the euro bills and coins replaced the national 1s, which marked an tremendous alteration affecting all sectors of the economic system. The hard currency conversion was to the full complet ed in merely two months, when the national bills and coins ceased to be.1.3. Pull offing the Economic and Monetary UnionThe Economic and Monetary Union is seen as an instrument to assist accomplishing the aims of the European Union, chiefly balanced and sustainable economic growing and a high degree of employment. Furthermore, the EMU represents a shared duty, being managed by several establishments, belonging to both the European Union and the national Member States. This direction procedure is defined as ‘economic governance’ and it involves the undermentioned histrions:i‚Â · The European Commission, in charge of economic anticipation and of supervising the conformity of the EU states with the Stability and Growth regulations ;i‚Â · The European Council, which sets the chief policy orientations, being composed of all the caputs of province or authorities from the EU states ;i‚Â · The European Parliament, whose chief responsibility is to explicate Torahs and exercising democratic inadvertence over the direction of EMU ;i‚Â · The European Central Bank ( ECB ) , which fundamentally manages the pecuniary policy in the Euro Area, by commanding rising prices through puting involvement rates and stabilising monetary values ; it is portion of the European System of Central Banks ( ESCB ) ;i‚Â · The Council of the EU, with its chief constellation ECOFIN ( Economic and Financial Affairs Council ) , which is in charge of organizing the economic policy-making and make up one's minding assorted executions in SGP, every bit good as whether a Member State is ready for following the euro ;i‚Â · The Eurogroup, which is composed of the finance curates of all Euro Area states, together organizing the common involvement policies for the Euro Area Member States ;i‚Â · National authoritiess, which are required to put their budgets within the in agreement bounds for shortages and debts and to esteem and implement the de terminations taken by the Council of the EU.This direction together with the operation undertaken by EMU purpose at back uping its chief nonsubjective through suitably designed economic and pecuniary policies. This mainly refers to three basic activities that EMU seeks to recognize: set uping a compelling pecuniary policy for the Euro Area, keeping monetary value stableness being the most of import issue, efficaciously organizing the economic policies of the Member States and doing certain the individual market is decently operated.Furthermore, the EMU brings together pecuniary policy and economic policy, designed for advancing growing and continuing the strength and the stableness of the euro. These policies are the concern of either European establishments or national 1s, or of both of them at the same clip. For illustration, the economic policy in the Euro Area is still mostly the duty of the Member States, even though the EU Treaties and the EU economic administration regulation s have strengthened and necessitate more coordination refering this facet, in order for the EU aims to be reached. The chief constructions and establishments that guarantee this coordination are ECOFIN and the European Parliament.Beginning: European CommissionIt is of import to advert that the Stability and Growth Pact is the chief usher for organizing economic policy-making in the EU. The Pact was adopted by the Council of the EU in 1999 and has been subsequently revised and strengthened in 2005 and 2011. Its chief function trades with the enforcement of financial subject in the EMU, by guaranting sound and sustainable public fundss. As a regulation, it requires the authorities debt and shortages non to excel 60 % and severally 3 % of the GDP. If a Member State exceeds these imposed bounds, so it will be necessary for it to take disciplinary action, an inordinate shortage process. In certain instances, the Euro Area Member States can besides be forced to cover with fiscal punishmen ts, which fundamentally defines the ‘corrective arm’ of the SGP.The ‘preventive arm’ of the SGP trades with avoiding the inordinate shortages processs and make financial consolidation by accomplishing the medium-term budgetary aims. These are established by each Member State in portion, taking into consideration its present economic state of affairs. However, it can non transcend 1 % of the GDP for the Euro Area states and those take parting in the ERM II. Unlike the ‘corrective arm’ , the ‘preventive’ one does non enforce countenances on the Member States that fail in run intoing the aim, but does promote the authoritiess to follow this peculiar way, as it will take to sustainable budgets.Monetary policy nevertheless, remains the chief of import portion of the EMU and accordingly, of the Euro Area. It is managed by the European Central Bank and the National Central Banks of the Euro Area Member States ( the Eurosystem ) and it fun damentally implies the procedure of act uponing both involvement and exchange rates for profiting the economic system of a state. This is the chief responsibility of the ECB – to command the supply of money and keep monetary value stableness in the country. Particularly, the ECB purposes at maintaining the monetary value rising prices below, but near to 2 % , this mark being considered ideal for advancing growing and employment.

Police Brutality. Is it increasing or is it all media hype Research Paper

Police Brutality. Is it increasing or is it all media hype - Research Paper Example Study results show more brutality among the minority and powerless in the population (Busby, 2001). A brief overview of police brutality Brutal police officers rationalize extralegal force claiming to punish the law breakers. Police officers except citizens differ from them always. Challenge by citizens is unofficial crime and police use physical force in eliciting the compliance. Many nations in the world formulate laws addressing the police brutality. Human rights organizations receive many complaints on use of excessive force by the police. Failure to prevent police brutality corresponds to the insular police culture. Most obvious police brutality is physical and verbal abuse. Many nations attempting legislating police brutality formulate laws on minority profiling (Tonry, 2008). Amnesty International (AI) on the American Police Brutality The major theme of AI campaigns is the police brutality in using excessive force. The rights for all indexes reflect the police beatings, danger ous restraint techniques and unjustified shootings. Harassment disproportionately affects the minority based on races and ethnic groups. Various incidents cited by AI reflect unjustified practices of police misconduct. Despite restrictions on use of excessive force, the police officers in US use excessive force indiscriminately; police officers kill citizens through shootings. Nevertheless, criminal charges to the few officers remain untried. This systematically hides the abuse and causes persistence of the impunity. Reports by local media rarely reflect scandals on police brutality. The footage on the dramatic increase in negative actions by police officers perpetuates negative attitudes among the citizens (Tonry, 2008). Police Brutality Excessive use of force by police officers is brutality. It is a practice that disregards the status of citizens, restricts their freedom, annoys and harasses them, and uses unwarranted physical force. It is citizens’ judgment on failure of t reatment with the full rights and dignity by the police officers within the democratic society. The categories of complaints by the citizens concerning police brutality include excessive force and the abuse of the police power (Holmes, 2000). Despite the variation in estimates, incidences of the brutality by police are infrequent. Use of excessive force affects both the police officers and the citizens subjected to the force. Many riots result from misconceptions by the citizens on misuse of force by the police. The 1919 riots following the arrest of Rodney King in Chicago reflect public conception of the misuse of force by the police officers. After his release from custody six months before, Rodney King’s attack depicted the brutality of the police officers. Police officers pursued him in a chance deployment; police cars and helicopter chased after him (Busby, 2001). When he surrendered, police officers surrounded him in a semi circle. Contradicting reports rose up regardin g what happened afterwards. According to the police, King tried to stand up when handcuffed, he reached for the pocket of his pants making officers suspect and fear any weapon. However, reports from witnesses were extremely different from the officers’. Rodney reported of electrocution and handcuffing by the police officers. Citizens air complaints of racism and brutality among the police. One among the four officers beating Rodney King had time and again used excessive force on the citizens. Other

Social and Community Entrepreneurship Essay Example | Topics and Well Written Essays - 1500 words

Social and Community Entrepreneurship - Essay Example Social entrepreneurs look to market products to meet the human needs as much as possible, distinguish themselves from other social venture players by doing real things. The importance of social entrepreneurs is called by their ability to be relentlessly focused on influence and society’s changes and implementations of innovations that would help to build platforms for many people in order to enable them to think about positive impact on the global move (Osberg and Martin, 2007). The purpose of study of social entrepreneurship is to suggest factors associated with changes and how societies renew themselves. It will investigate the role of social entrepreneurs, challenges and pathway that made them move into social entrepreneurship. Since, the potential of social entrepreneurship is beyond human thought, the concrete example of such man, as the founder of Toms Company will be investigated and its nature and social impact will be studied. A concept of social entrepreneurship is already a widespread thing, according to the Global Entrepreneurship Monitor (GEM Global Report, 2014). The GEM network conducted a global survey on the adoption of social entrepreneurship among forty-nine countries. The results showed an more than one adult in forty participants were already involved into some social entrepreneurship activity (see Appendix A). In modern time, more companies become social entrepreneurs to be able to puzzle upon such social issues as increasing college enrollment rate for students with low-income and fighting with poverty by using numerous innovative nonprofits, social-purpose ventures and hybrid organizations to generate social value for the society (Noruzi, Westover and Rahimi, 2010). Wealth creation is a part of entrepreneurship, but is not the end in itself. What is more important, it is the promotion of social change that sees the opportunities to improve systems, create solutions and develop new approache s for creation of social value (see

Recruitment Essay Example | Topics and Well Written Essays - 500 words

Recruitment - Essay Example Technology plays an important role in bringing the employers and job seekers on one platform and the ways of recruitment have been modified according to the emerging technology from time to time. Today, many big enterprises make use of softwares for the formulation of job description, job advertisement, response management, short-listing, selection of analytical method, arrangement and conduction of interviews, and the final selection. Thus, the reliance upon technology or recruitment agencies to assess the skills and competences of candidates has made it easy for the managers to select the finest candidates from the pool of applicants. Selection of right individuals for the right positions is indeed, the first step of workforce management. Management of existing workforce, may however, be adversely affected by the recruitment of new employees. Workforce management is a skill and art that requires much more than a manager’s conscious efforts to satisfy the workforce and improv e its morale.

Multiple alleles and sex chromosomes Assignment

Multiple alleles and sex chromosomes - Assignment Example A person’s blood type is determined genetically. It is imperative that a thorough understanding of the DNA is ascertained for better grasping of the multiple alleles’ direct contribution to the inheritance of ABO blood systems. Histones allow the packaging of DNA and condense it into chromatin. Histones are highly alkaline proteins with a positive charge while DNA is negatively charged (Pollard and Earnshow, 2007). Accordingly, Histones and DNA will interact with the Histones acting as spool materials in which the DNA can attach itself. Histones and the DNA will form the nucleosomes, which on further packaging and separation by linker DNA’s, result in chromatins. Further condensation of the chromatins and other proteins will result in the chromosomes. Chromosomes can, therefore, be defined as a carrier of genetic information as it contains highly packed DNA and Histones (Pollard and Earnshow, 2007). DNA consists of nucleotide substances that are further comprised of deoxyribose, phosphate groups and the four bases. DNA is generally a linear sequence of ACTG bases that define the physical traits in an organism. DNA can be viewed as a double helix, which when separated produces two parallel linear strands of the nucleotide letters where each strand is complimentary to each other (Pollard and Earnshow, 2007). A interlocks with T while G interlocks with C. The exact order of the four bases along the molecule represents the coded genetic information. ... Genomes are the genetic information defining each organism, which is determined by the genome sequences depending on how the four bases are aligned (Pollard and Earnshow, 2007). It is also important to note that apart from genes, a genome also contains other DNA sequences that do not encode genes. The human body has three billion pair of DNA, 28000-34000 pairs of genes and 23 pairs of chromosomes (Pollard and Earnshow, 2007). This translates into a myriad sequences which could explain the wide scope of genes. Genes are the basic and structural and functional units of genetics; therefore the basic unit of inheritance that is composed of DNA and RNA. They control the cells by directing the formation of proteins. An allele is an alternative form of a gene and it represents the different version of a similar gene (Pollard and Earnshow, 2007). A gene is comprised of two alleles and each individual carries only two alleles of each gene, which exhibit a dominant recessive relationship. The dominant allele will prevail over the recessive gene and is responsible for the resulting phenotype. Recessive alleles will, therefore, not affect the phenotype of the individual. A pair of allele resulting from the various combinations of alleles can be referred to as the genotype while the resulting physical trait as a result of the genotype is called the phenotype (Pollard and Earnshow, 2007). Multiple alleles arise where there are three or more different alleles of a particular gene in a gene pool. This results into polymorphism where two or more phenotypes exist in a given population (Pollard and Earnshow, 2007). The occurrence of multiple alleles can be attributed to difference in the non-coding DNA found between genes rather than

Comparison of the Marriage and Courtship of the Tuaregs and the Research Paper

Comparison of the Marriage and Courtship of the Tuaregs and the Americans - Research Paper Example The Tuareg can visit the girl of his choice whom he met at the abal and they may converse together but usually, they exchange jokes as a part of their dating, making the meeting an enjoyable one where they are both happy. The woman during the visit does her best to please the visiting man by doing him little favors like cooking the best food, mending the man’s clothes and playing the violin for her visitor. Dating to Americans is similar to this practice wherein men usually visit the women. Nevertheless, with the demands of the modern world, they usually dine out and the visitation lasts for just a few hours wherein the only favor given to the man is the food prepared, without the mending of clothes and playing the violin, not unless the woman has the skill and is requested to play. Food probably is the common denominator not only to the Tauregs and Americans but in all cultures in such an occasion where both parties get to know each other better. Communication to the American s is more open and not limited to joking, though dating is not without jokes thrown at each other and the partners are still nice to one another. Looking at the process of courtship the Tuareg’s undergo, it could be said they similarly accept dating as a pre-engagement practice (americanfamilytraditions.com). Tuaregs follow the same steps as the Americans do wherein after the dating process comes the proposal. To the former, proposal requires a lot of work for the man because he has to seek the approval of all of his close kin which according to Nicolaisen & Nicolaisen (723) not only include the parents but the siblings as well. The number of people needed to approve of the marriage proposal is not the one... Comparison of the Marriage and Courtship of the Tuaregs and the Americans Courtship to the Tuaregs is as exciting as that enjoyed by the Americans and yet, not of the same practice but of the thrill their different cultures bring along in the process. For the desert people, a practice called abal summons young single men to court young single women. Older men are not invited in the courting session but the occasion is strictly set for the younger generation to meet a probable future spouse. In this courtship, attractive girls are surrounded by young bachelors who show interest in a maiden and may sit with them for hours with some who just look at her while others attempt to chat with her or even touch her (Nicolaisen & Nicolaisen 722). Moreover, the men do not just attend the abal as they are, but have to use veil. Courtship to the Tuaregs is strictly observed and similarly considered important as with the Americans. The Americans, though have their own freedom to choose how they court. The heavily veiled Tuareg groom is led by a company of young men to the wedding tent where these are comparable to the American Groom’s men. Correspondingly, a group of women accompany the veiled Tuareg bride to the wedding tent in a slower speed than the men, also similar to the American Bride’s maids who assist the bride in the procession, keeping her looking beautiful and comfortable throughout the ceremony. After the procession, the Tuaregs complete the practice the following day but to the Americans, party would be over after the reception.

Issues and Risks of the Performance a Management System in the Merged Coursework

Issues and Risks of the Performance a Management System in the Merged Organization - Coursework Example Implementing a single performance management system would not be appropriate to measure the performance of all employees due to the differences in their competencies and skills. Since the performance management system would have its own rating parameters, there are chances that it could be fair for some individuals and unfair with some. This is because staffs perceive fairness with regards to comparisons. Employees compare inputs with one another, such as their efforts and expertise, their job performances and compensations with other employees. Due to the disparity in skill levels and the varying levels of inputs, efforts or expertise among employees, the performance evaluating parameters would be improper indicators of actual performance levels and productivity. Some employees are likely to get overrated while some of them would remain underrated. This would appear to be unfair for staffs which would eventually render the system ineffective. It is important that the performance man agement system measures the different activities accurately. If they do not, then the system results would differ from the actual results which would give its managers an inaccurate picture of the conditions of the firm and results of their decisions. All members from the two organizations might not be equally educated and updated about the use of the system. All managers might not be adept in a single technology which can cause differences in the ways they use or operate the system. This could also arouse differences they interpret results or outcomes of measurements. Improper and inaccurate ratings can generate out of difference in assessments methods and techniques which can yield inaccurate results in the system (Markus, 2004, p.6-10). Mitigating risks of the performance management system in the merged organization Firstly, it must be ensured that parameters for measuring performance must be based on fairness and equality. The different skills, expertise and competencies of staf fs must be measured through different parameters in order to yield unbiased and accurate results. Aspects like extent of criticality of tasks, difficulty of work activities, time taken for performing a particular work activity must be considered while measuring task performances. It is essential to train staffs and employees on the new system of performance management. The first step must be to educate staffs with regards to the importance of the system and make them understand the key concepts, terminology and best practices. It is crucial to clearly set out environmental and personal factors required for delivering top performance and the importance of supervisors to facilitate a high performing work environment in the organization. One method to eliminate discrepancies in use of parameters is to include a structured and quantitative approach. This is particularly effective in cases where the performance management is likely to be used as an input to a pay for performance scheme. Ideally, it is crucial to associate a certain weight to the job accountability and accountability in proportion to its importance and also each relevant competencies and skills if the organization wishes to reward certain behaviors. It is important to align the system with the organizational objectives and goals. Skills which are critical for the attainment of those

The role women played in todays society Research Paper

The role women played in todays society - Research Paper Example As a result, more women were more open to the idea of sticking to the traditional perception of women as housewives and PAs, as opposed to high flying career women (Empey 152). While women ascribed to feminist opinions that suggested otherwise, many still harbored conservative perceptions which characterized them as having intrinsic limitations and therefore unable to choose between careers and marriage (Empey 152). In high schools and colleges, young women were found to have aspirations that saw them stick to the traditional roles regarding family and gender. A further study carried out on a sample of 1194 girls spread across high schools and colleges in Washington revealed that 80% of them preferred marriage to careers, while only 8% preferred careers to marriage (Empey 152); the remaining 12% was unsure about where they stood. The overwhelming majority of the sample stated that the most important role of women in the society was to get married and raise a family. The small remaini ng percentage favored both career and marriage as being a woman’s most significant obligations to society (Empey 152). Some other responses to the survey that support this stance include the opinion of majority of the surveyed women that they would not take up jobs to which their significant others were opposed; they would not move away from their families immediately they had settled, in pursuit of better career prospects elsewhere; and they felt a greater sense of accountability towards preserving the repose of their families (Empey 152). Fast-forward to the 1970s and the number of women pursuing professional postgraduate programs upon completion of their college education rose sharply in the United States (Goldin and Katz 730). Expectedly, the age at which women got married for the first time also escalated drastically (Goldin and Katz 730). Beginning in the 1970s, more and more women began to venture into professional courses such as law and medicine; a scenario which saw the number of female law graduates increase by well over 26% between 1970 and 1986 (Goldin and Katz 730). In the same breath, the number of married women among college graduates began to take a dip (Goldin and Katz 731). While Goldin and Katz attribute this phenomenon to the increased popularity of the birth control pills, what is agreeable is that more and more women postponed the decision to get married to much later years than before. The pill was seen by women as giving them more sexual freedom without facing the consequences of unwanted pregnancies and hence facilitating the ability of women to invest in their careers in the long term. More women found that the pill enabled them to delay marriage and engage in establishing their careers, as the pill greatly reduced the cost of doing this in what Goldin and Katz refer to as â€Å"reducing the cost is the marriage market† (731). The overall effect was that women could delay marriage for as long as they pleased. The number of women graduating from college and getting married within two years of leaving college plunged (Goldin and Katz 731). Consequently, more women compared to men began to pursue professional courses after graduation from college. In the present the day, the situation has changed even more significantly. According to Wallop, more and more women are getting married in their 30s and 40s than ever before (telegraph.co.uk). The mean age which women found appropriate to get married in 2008 was 29.9

Nazi Germany and Virginia Holocaust Museum Essay Example for Free

Nazi Germany and Virginia Holocaust Museum Essay In this paper, I articulate my experience at the Virginia Holocaust museum, paying particular attention to my emotional and cognitive reactions. As a student of social work, I benefit from knowledge of the National Association of Social Workers (NASW) Code of Ethics, which I employ in reflecting upon the dichotomization and construction of the other that fueled the Nazi intolerance towards Jews and other ethnically diverse populations and led to their genocide. By examining the current genocide in the South Sudan, I highlight commonalities between the Holocaust and the modern plight of marginalized South Sudanese populations. Finally, I utilize the NASW ethical principles of Social Justice and Dignity and Worth of the Person to imagine how I would have reacted, as a social worker, to the Holocaust. Through this process of reflection, I gain insight into the mechanisms of intolerance and better position myself to be a positive change agent. Keywords: dichotomization, ethics, genocide, holocaust, Nazi, social work, Sudan Examining the Holocaust from a Social Worker’s Perspective Introduction The purpose of this paper is to reflect upon my experience at the Virginia Holocaust Museum on September 11, 2012. By providing a detailed and thoughtful examination of one of the most shameful chapters in human history, the Virginia Holocaust Museum elicits a strong emotional and cognitive reaction. As a student of social work and an active participant in the current political landscape, I am able to use current events and my understanding of the National Association of Social Workers (NASW) Code of Ethics as a lens in which to examine the atrocities of the Holocaust. By understanding the threads of intolerance that connect the Holocaust to the current genocide in the Sudan and applying the NASW ethical principles of social justice and the dignity and worth of the person, I am able to gain a richer understanding of the Holocaust and the millions of lives it affected. My Experience Growing up in the Virginia public school system, impersonal statistics and broad textbook generalities taught me about the Holocaust in history class. While I remember feeling unsettled and recognizing in some undefinable way that this event was truly terrible, the emotional weight of sadness and terror that the Holocaust commands did not truly sink in until my family brought me to visit the National Holocaust Museum in Washington DC. Walking slowly through the exhibits, I recall vividly the feeling that I was being turned inside out, my emotional nerve endings exposed to the pain and depravity of the collective nightmare of 11 million individuals. This was a profound experience for my young mind. The question â€Å"How could this happen? † tattooed itself on my consciousness and never received a truly satisfying answer. This question took on a renewed resonance as I took part in a School of Social Work fieldtrip to the Virginia Holocaust Museum. Returning for another in-depth look at the Holocaust, this time as an adult with infinitely more life experience, I again found myself emotionally raw. From the moment we arrived our docent, John Hagadorn, began immersing us in the facts and contextual details of the Holocaust. John overwhelmed us with the blunt statistics, sharing about the 6 million Jews and 5 million Czechs, Hungarians, Gypsies, LGBT and disabled persons who were systematically destroyed before the Allied forces of Great Britain, France, Russia and the United States were able to intervene. Hearing these numbers and the multitude of groups affected, I was struck by the Nazi’s tendency to aggregate, or lump together, different groups that did not meet the German’s ethnocentric, heteronormative, and physicalist perspectives (Rosenblum Travis, 2012). After aggregating these groups, the Nazi’s were able to dichotomize, or set themselves apart from these groups and declare them non-German and impure, their very existence in opposition to Nazi ideals (Rosenblum Travis, 2012). Despite knowing that racism, homophobia, and anti-Semitism were forces at play in the everyday German culture of the time, I find it hard to imagine that even the most relentless socialization could lead a human being to actively participate in or take a passive (but complicit) part in the extermination of millions of people based upon arbitrary differences. I know that fairness requires that I acknowledge istorical and cultural relativism when examining the Holocaust. However, as a person benefiting from an upbringing rich in openness and respect for the innate worth of all living beings, it is difficult for me to understand how so many Germans could let such atrocities culminate in the destruction of 11 million lives, and even help to perpetuate those atrocities. After being emotionally primed by the facts about the massive populations affected by the Nazi’s racist, ethnocentric, sexist, heteronormative, and physicalist campaign of hatred, I was profoundly affected by the photographs of the personal lives destroyed. From the moment we began the tour in the â€Å"Liberation† section, photograph after photograph of decimated humans greeted me with a palpable sense of sadness. Seeing the glassy eyed, hollow cheeked portraits of Jewish men, women and children reduced to emaciated skeletons gave me an entirely new perspective on human suffering. I imagine the slow, methodical torture of feeling my body wither away, day after day, and the madness of feeling powerless to feed my family or myself. Our docent, John Hagadorn, reminded us that even the most oppressive cultures often recognize children as especially vulnerable and spare them some of the abuses that adults endure. This was not the case in Nazi Germany and the photographs of children wounded and disfigured by â€Å"medical experiments† involving chemical burns, skin grafts, and â€Å"exploratory surgeries† made my stomach curdle. The replication of the experimental chamber the Nazis employed to test high altitude oxygen deprivation on concentration camp prisoners was especially gruesome. Imagining the terror and agony of the victims who endured this torture gave me a deeper understanding of the depth of dehumanization the Nazis felt for Jews. The photograph that stood out the most for me included no terrorized faces or emaciated bodies, but was simply a huge crate filled with wedding rings. With tens of thousands of rings piled atop one another, I could imagine all the families destroyed by this evil. I imagined the love that united untold couples, the dreams of children, homes, and experiences shared that were shattered. I thought of the stories created through a lifetime of shared love and humanity, destroyed before ever being written. As I imagined my parent’s wedding bands in that crate, I felt an overwhelming emptiness. I realized that mine and my sisters lives and all the moments of joy and love we have shared as a family would have been snuffed out before ever having the chance to flourish, all based on some arbitrary distinction of race, ethnicity or religious affiliation. Today’s Issues Sadly, the systematic genocide of the Holocaust is not an isolated incident in human history. Since the liberation of the Nazi concentration camps in Poland in 1945, intolerant despots have carried out numerous other genocidal campaigns in Rwanda, Bosnia and Iraq. According to the United States Holocaust Memorial Museum, today one of the largest genocidal and humanitarian crises of the 21st century continues to unfold in the Sudan, with over two million civilians murdered and four million displaced (United states holocaust, 2012). According to the Virginia Holocaust Museum, since taking power of the Sudanese government in 1989, Omar al-Bashir has recruited Arab tribal militias, or Janjaweed, to eliminate the ethnic Fur, Masalit, and Zaghawa tribal groups (2012). These Nuba mountain ethnic groups and any civilians who represent a perceived threat to Bashir’s National Congress Party (NCP) continue to be targets of aerial bombing, mass starvation and displacement, torture, rape, and enslavement (United states holocaust, 2012). Just as the Nazis used the ethnic variance of Jews, Czechs, Hungarians and other â€Å"Non Aryan† populations as the basis for violence and oppression, the NCP based their current violence in South Sudan upon perceived ethnic differences. While the Nazis dichotomized anyone who did not fit their definition of the German race, the NCP continues to dichotomize the Nuba, Fur, Masalit, and Zaghawa populations because of their ethnic differences. By employing this process of dichotomization, both the Nazis and the NCP are able to marginalize entire populations and construct them as â€Å"others† who are distinctly different and â€Å"in opposition to the dominant group† (Rosenblum Travis, 2012). This extreme process of othering plants the seeds of intolerance and hatred that later manifest as systematic violence, as the current rape, displacement and murder of millions in South Sudan illustrates. NASW Code of Ethics Social Justice  The NASW Code of ethics defines the principle of Social Justice as â€Å"challeng[ing] social injustice† and â€Å"pursu[ing] social change, particularly with and on behalf of vulnerable and oppressed individuals and groups of people† (NASW Delegate Assembly, 2008). When considering the Holocaust there are abundant opportunities to apply the principle of social justice. As a social worker, I would have had an ethical responsibility to take action to relieve the suffering of the Holocaust victims. The Nazis systematically oppressed the Jewish, Czech, Hungarian, disabled, and LGBT populations in horrific ways. Had I been a social worker at the time, I would have made it my priority to encourage social change by educating anyone I could about the violence and oppression that decimated these vulnerable populations. By spreading knowledge and encouraging others to raise their awareness of the suffering in Nazi Germany, I could have organized rallies and campaigns designed to apply pressure to our government to intervene earlier. I could have encouraged sensitivity to these diverse cultures by constructing a dialogue about diversity and challenging apathetic civilians to challenge themselves to empathize with these oppressed groups and imagine themselves as victims. Dignity and Worth of the Person The NASW Code of Ethics describes the principle of Dignity and Worth of the Person as â€Å"respect[ing] the inherent dignity and worth of the person† and â€Å"treat[ing] each person in a caring and respectful fashion, mindful of individual differences and cultural and ethnic diversity† (NASW Delegate Assembly, 2008). The very foundation of the Holocaust and the genocide of 11 million individuals was a lack of respect for cultural and ethnic diversity. The Nazi regime targeted anyone who did not meet its narrow perception of the â€Å"pure† German race. The Nazis considered any physical or mental divergence from the Nazi racial, ethnic, heteronormative, and physicalist norms a threat. Had I been a social worker at the time, it would have been my obligation to resist these oppressive views and aid marginalized people in any way that I could. By encouraging others to recognize the innate value of all human beings and the arbitrary nature of racial and ethnic distinctions, I could have assisted others in achieving a more empathetic awareness that could serve as motivation to take action to end Nazi oppression. Conclusion The Holocaust remains one of the darkest, most disturbing scars upon modern human history. Examining the mechanisms of intolerance that fueled the decimation of over 11 million lives allows me insight into the subversive nature of evil. These mechanisms of socialization, dichotomization, and the various ways in which human beings construct differences in others must be understood if such evil is to be prevented in the future. Unfortunately, as in the case of the Sudan and other marginalized regions of the world, these mechanisms are still fueling the widespread oppression of entire populations. By raising my awareness of historical and modern oppression and endeavoring to embody the NASW ethical principles like social justice and the dignity and worth of the person, I can better position myself to be an active change agent and a better human being.

Economics Commentary- Prices of onions jumped yesterday, buoyed by a ban by India on the export of the item Essay Example for Free

Economics Commentary- Prices of onions jumped yesterday, buoyed by a ban by India on the export of the item Essay Prices of onions jumped yesterday, buoyed by a ban by India on the export of the item, traders said. The price of onions rose to Tk 36-45 a kilogram yesterday from Tk 32-42 on Thursday in markets in Dhaka, according to Trading Corporation of Bangladesh. The wholesale prices of onions also rose. â€Å"There is a lack in the supply of onions in the market. Those who are still hoarding stocks are reluctant to sell as well,† said Idris Ahmed, owner of a wholesale store, Dhaka Baniyalaya at Shyambazar. He said onions were selling at Tk 35-36 a kilogram at the wholesale market of Shyambazar yesterday. Prices went up since Friday afternoon, after news of the ban by India, said Ahmed. The prices of locally produced onions also rose, influenced by the move by India, he added. This is the second time in less than a year that India restricted onion exports to curb the hike in prices, according to Indian news reports. On September 8, an Indian ministerial panel banned onion exports following a steep rise in prices, reports Reuters, quoting Food Minister KV Thomas. The restriction came in effect on Friday. â€Å"We will review the ban every fortnight, said Thomas. Bangladesh meets much of its local demand for onions by importing it from the neighbouring country. Since Saturday, 80 onion-laden trucks entered Bangladesh till yesterday afternoon, our Chapainawabganj correspondent reports. No shipment took place at the Bhomra Land Port yesterday. The trucks carrying onions that came to the Ghojadanga Land Port on the Indian side returned without shipment, our Sathkhira correspondent reports. Babul Hasnat Durul, an onion importer at Sona Masjid, said their suppliers are not shipping onions against the previously placed orders by Bangladeshi importers. â€Å"We are worried. If onions are not exported against the already opened letters of credit (LCs), we will incur losses,† said Durul. The LCs came to a halt following the ban on exports, said Islam of the C F Agents Association. The disruption in supply from India led to the hike in the prices of locally produced onions, said Mohammad Aminul Islam, an onion wholesaler at Karwan Bazar. He bought a 40 kilogram bag of onions from Pabna on Saturday at Tk 1,450, he said. Prices for the same stood at Tk 1,300-1,350 last week, he added. This article talks about the rise in onion prices that has happened in Bangladesh due to a shortage of onion. The shortage is due to the restriction on onion exports imposed by the Indian government. This has resulted in a decrease in supply (the amount of a commodity that sellers are willing and able to sell at different prices) resulting in price rise. Price of onion in the market is determined by the demand (the amount of a commodity that consumers are willing and able to buy at different prices) for and the supply of onions. Initially the market was equilibrium (this is the point where demand is equal to supply) at point E where at P* price Q* amount was purchased and sold. Due to the ban imposed by the Indian government on exports of onions, the supply of onions in the Bangladesh market has decreased substantially. This is because Bangladesh relies on imports of onions from neighboring countries for the supply in its domestic market The decrease in supply will shift the supply curve to the left from S to S1. This will result in a new equilibrium E1 with a higher equilibrium price. As the article says that the â€Å"price of onion rose to Tk 36-45 a kilogram from Tk 32-42 The higher onion prices will reduce the quantity demanded and people with limited income or low income will have to switch to the available substitutes (goods which satisfy the same wants) like radish. Also industries like restaurants which use onions as inputs will experience an increase in the cost of produced and will be forced to increase price to keep profits constant. The Indian government’s decision to restrict exports of onions will increase the supply of onion in the Indian market. This will result in lower onion prices in India, and hence Indian consumers will benefit. On the other hand onion being a necessary commodity will have an inelastic demand (when for a certain percentage change in price, the quantity demanded will change less than proportionate.) Higher prices in onion will result in a greater expenditure of households and hence Bangladeshi consumers will be the losers. The Bangladeshi farmers and traders who have onion stocks will gain from the higher prices. The Bangladesh government may have to impose a subsidy (payment by government to producers of goods and services either to increase supply or reduced cost) or maximum prices (price imposed below equilibrium price through legislation by the government to protect the interest of consumers) in order to control the onion prices. Provision of subsidy will result in a greater government expenditure which will have an opportunity cost (the next best alternative for government) in terms of various welfare services which need to be sacrificed. Imposition of maximum prices will result in greater shortages and may increase the problem. In order to deal with this situation the government of Bangladesh may resort to import onion from other countries which have surplus. However this is only a short run solution (time period during which at least one factor of production cannot be changed) solution to deal with the immediate prices. Imports will increase supply and thereby reduced price of this commodity and benefit the Bangladeshi households. To deal with this problem in the long run (time period where all factors become variable) the Bangladeshi government should encourage greater domestic production of onion. This can be done by giving subsidy’s to onion producers or spreading awareness to popularise onion production. The government should also try and reduce onion hoarding by traders in Bangladesh market. Hoarding is an illegal activity and the government should be vigilant to stop this. The government also need to improve infrastructure facilities like irrigation, transportation and storage facilities to reduce the fluctuation in the supply of agricultural goods. The government can also build a buffer stock (a stock of essential food grain and strategic materials held by government to deal with unforced seen events) of essential food grains to reduce the fluctuations in the prices of agricultural products like onions. However all this involves a lot of government expenditure which may result in higher government borrowing and greater taxes.

How to Become an Effective Hospice Nurse

How to Become an Effective Hospice Nurse Hospice nursing is an occupation that few people know about. Although the process of getting into this occupation is quite simple, there is a lot of work to be done in this growing field. Almost anyone can get a degree in nursing, but it takes a special kind of person to be a hospice nurse. This is because hospice nurses deal with the emotions the come with caring for terminally ill patients every day. How to Become an Effective Hospice Nurse Hospice nursing is an occupation that many people dont know about, although it deserves as much credit and awareness as any other nursing position. Many hospice nurses go to great lengths and make huge sacrifices in order to get this position, and the process to do so is very intricate and can be confusing. Nursing is a profession that takes a special kind of person, especially hospice nursing, because their job is to assist a patient and the patients family through a death. In todays healthcare situation, there is a rapidly increasing shortage of nurses. This is due to the fact that most registered nurses are retiring all at once, and there is no one there to fill their shoes. It is not uncommon to go to the doctors office and not give a second thought to the nurse seen before and after the doctor. This is part of what makes hospice nurses different. They form a close relationship with not only the patient, but the family as well. As with any medical profession, it can be difficult to understand how a person went about obtaining their career. There are many routes available, along with characteristics that make up a good hospice nurse. Essential Question How does a person become an effective hospice nurse? Supporting Questions What schooling is required, and what kind of classes should be taken? What kind of certification is needed, and how is it obtained? What is the job outlook, and why is it like this? How will having certain characteristics and specific skills benefit? What schooling is required, and what kind of classes should be taken? To be accepted into nursing school, a person has to have a high school diploma. Taking classes in math, biology, and chemistry while in high school help build a strong application, as well as being able to speak a foreign language. Someone looking into being a registered nurse can choose one of three options when it comes to finding a program. The first option is to get a four-year bachelors of science degree in nursing. This is offered by more than 700 colleges. The second option is to get either a two-year or a three-year associate degree in nursing, and this is possible at 850 community colleges. The final alternative would be to go through one of the 70 diploma programs available at some hospitals, which takes about three years (Education and Training, 2009, p.3). Regardless of which path is chosen, all nursing education will involve supervised clinical and classroom instruction. Anatomy, physiology, microbiology, chemistry, nutrition, psychology, and behavioral sciences are some of the classes that are commonly taken by nursing students (Paying Your Dues, 2010, p.1). It is important to take math, biology, and chemistry in high school because even if they cant be taken as college credit, they are still crucial preparatory classes. They will serve as the basic foundation for starting out in nursing education. Being able to speak a foreign language is helpful as well, because people from all backgrounds and cultures need medical help and deserve the right to speak in their own language. This is especially true in the hospice area of nursing because most patients are being taken care of in their own homes, and need the comfort of not having to be stressed about what languages their nurse can or cannot speak. One of a nurses main duties is to serve as a central communicator between the doctor and patient. The best option to choose when picking a nursing program is getting a four-year bachelors of science degree (BSN). It used to be that a nurse with an associate degree could get a job at almost any hospital. However, times are changing and it is now p referred that nurses have a four-year BSN. It is important for all of the programs to have experiences in clinics in all different settings because it provides students with a chance to learn about multiple areas of healthcare. For instance, a person could be planning to have a career in geriatrics, but after spending hours at a nursing home for a clinical, they might completely change their mind. What kind of certification is needed, and how is it obtained? In the United States, all hospice nurses must be registered nurses in addition to being certified by their states health department as a hospice worker. In order to become a registered nurse, a person must take and pass a national examination after graduating from a school of nursing (Education and Training, 2009, p.3). This examination is called the National Council Licensure Examination, or NCLEX-RN (Licensing and Certification, 2010, p.7). It is mandatory for all registered nurses to renew their license periodically, and some states require continuing education. This test is administered electronically, and is multiple-choice. Students usually begin studying for it in their final year of nursing school. Results are sent by mail and arrive five to eight weeks after the testing date. Being certified by the state health department as a hospice worker is important because it ensures that only nurses trained for this field will be entering palliative situations. If this requirement wasnt in place, any registered nurse could go into a home and perform hospice work. It is because of this rule that patients and families can feel confident that they will receive the best care. The National council Licensure Examination helps weed out the students who arent quite ready to start their career in nursing, and need a little more time to study. The students who dont pass can continue to study and try again the next time the test is administered. What is the job outlook, and why is it like this? Registered nurses have more than 2.5 million jobs in the United States. This is expected to hold through and only increase until at least the year 2016. The growth of healthcare in general and the needs of a quickly growing and aging population will raise the demand for registered nurses. The Bureau of Labor Statistics says that more new jobs are to be created for registered nurses than for any other occupation (Employment Outlook, 2010, p.4). The number of elderly is increasing rapidly, which creates many new jobs for hospice nurses. Another reason is because patients are becoming more and more okay with the idea of in-home care, and are actually starting to prefer it. Technology is supporting this by allowing nurses to deliver complex treatments away from hospitals. As interest in the field of hospice nursing grows, so do the opportunities. Right now there are two programs in the United States that provide masters degrees that focus on hospice care. One is at New York University, and the other is at Ursuline College, which is in Pepper Pike, Ohio. However, once this career takes off, there will hopefully be more masters degree programs available that specialize in hospice nursing. How will having certain characteristics and specific skills benefit? Hospice nursing includes 24-hour availability, pain management, and family support combined with compassionate listening and counseling skills (Hospice/palliative care nurses, p. 1) . According to Theresa Valiga: Nursing is a profession that challenges a person intellectually, physically, and emotionally. But it is also a profession that is incredibly rewarding. Nurses are with people during every major life event from birth to death. They have the privilege of being quite intimate with strangers. They are well-respected and they make a real difference in the lives of people and communities. Who could ask for more from a career? (p. 1) Like she said, a hospice nurse needs to not only be able to handle the physical stress of the everyday work, but also the emotional stress. One of the main goals of hospice nursing is to find out the patients last wishes and make sure they are carried through and communicated to the family (A. Fredericks, personal interview, December 9, 2010). On average, hospice patients die within a month of enrolling in a hospice program. Because of this fact, hospice nurses need to have skills to deal with spiritual and culturally sensitive patients. They also need to be able to lift patients or help them bath, sit up, get out of bed, or walk. Sometimes the patients are moody, confused, and uncooperative. Communication is a huge key in hospice nursing, because it is the nurses job to observe the patients condition and report it to the doctors, as well as the patients emotional needs and wishes to the family. How does a person become an effective hospice nurse? The first step to becoming an effective hospice nurse is getting a bachelors of science degree from a four-year nursing program. After that, the National Counsel Licensure Examination needs to be passed, as well as registering with a state health department as a hospice worker. A masters degree may be obtained specializing in palliative care. Amy Fredericks, a hospice worker encourages nursing students to continue on past their registered nursing licenses while they are free and not tied down by family and career (Personal interview, December 9, 2010). An effective hospice nurse can walk out the door at the end of the day and know they made a difference, whether it be through making someone smile or teaching a family member how to care for their loved one. As a hospice nurse, it is important to be caring, compassionate, and knowledgeable in order to provide the best care for the patient. Annotated Bibliography Hospice/palliative care nurses. (n.d.). Retrieved from http://www.nursesource.org/hospice.html. This source have me specific information about hospice nursing and more details on the day to day experiences. Hospice nurse. (2010, April 14). Retrieved from http://www.princetonreview.com/Careers.aspx?cid=177. This source was helpful because it talked about the educational steps needed in order to become a hospice nurse. Kathy, Initials. (2009, January 7). Home health nursing. Retrieved from ultimatenurse.com/171. This source provided me with information about how hospice nurses serve as the prime communicators between doctors and patients. Occupational outlook handbook. (2009, December 17). Retrieved from http://bls.gov.oco.ocos083.htm. This source helped me see the statistics from the Bureau of Labor and analyze the outlook for hospice nurses. Registered professional nurses. (2009, February). This source provided me with information about the working conditions of registered nurses as well as education and training and personal qualifications.

John Lennon - Imagine Essay -- essays research papers

Social criticism examines literature in the cultural, economic, and political context in which it is written or received. Keeping this definition in mind, it is necessary to understand the political, cultural and economic environment in which Lennon the above famous words. â€Å"Imagine† was released in 1970. The late 60’s was the time of the Vietnam War and also the time when the peace movement was at its peak. Anti-war demonstrations were a common sight on every street corner. Anti-communist sentiments were at an all time high following the war. The countless lives lost by both sides made plenty realize the fruitlessness of war and prompted them to spread the message of love, unity and peace. Due to ubiquitous demonstrations all over the world, there was social unrest. Compulsory military service added to the social unrest. Fathers and Sons left to fight the war without much hope of returning back alive thus adding to the civil unrest. As always, any period of social unrest has an adverse affect on the economy. Due to the huge war expenses and lack of man power to run the economy, the late 60’s and early 70’s experienced an economic downturn in the United States which was felt throughout the world. By the end of the 60’s, The Beatles had acquired a worldwide fan base and legendary iconic status among the youth of the world. John Lennon, the most prolific and famous of the Beatles, wasn’t averse to making political statements through his music. He knew that he had the power t...

Essay --

Supply chain visibility, a term that like two sides of coin brings with it potential for tremendously improved supply chain performance on one side and a level of vagueness & uncertainty on other side. The concept of supply chain visibility in late 1990’s and is still new to many organizations. Art Mesher, then an analyst at Gartner gave the concept of â€Å"The 3V’s of supply chain†. The 3 V’s of supply chain stands for velocity, variability and visibility. Corporates and companies have worked upon the velocity and variability of supply chain but still have very little understanding of visibility. Visibility not only means on-shelf inventory but also means inventory piled up at all levels of supply chain including in transit inventory and inventory piled up across company’s network. Visibility allows concerned people in supply chain to forecast problems before they occur and taken necessary steps to avoid expense in the real time. Two drivers of this savings through visibility come from PO lifecycle and ASN (Advanced Shipped Notice, Inventory) accuracy. Figure Source: Supply Chain Digest Letter, April 2012 Supply Chain Visibility Vectors – A case of Reliance Fresh Visibility vectors are basically the factors that affect the visibility of products and services across various layers of organization’s network. We will take the case of Reliance fresh stores as example for better understanding of supply chain vectors. There can be seven major vectors which are as follows:- (a) Demand Management (b) Supply Management (c) International Sourcing (d) Domestic Sourcing (e) Inventory (f) Distribution and Logistics (g) Risk Management Demand Management Proper demand management with proper demand forecasting based on ... ...here are different logistics partners even within the same cities. It makes difficult to estimate the in transit inventory. There is no sharing of data between logistics partners which makes demand and supply estimation more difficult. Earlier Reliance had a dedicated Reliance Logistics as their logistics partner but it could not survive for long. There should be uniform dedicated logistics partner at least on city level as it will increase the response time and information can easily be shared about the demand and supply. Risk Management Constant review of risk management and mitigation plan both at strategic and tactical level should be done depending upon the degree of risk involved in the business and the nature of the product. Based on the above mentioned secondary research, the following supply chain visibility matrix for Reliance Fresh has been suggested.

Illegal Immigrants in The United States Essay -- Mexican immigrants, i

For many years, people from all over the world have come to the United States seeking a better life for themselves, their spouse, their children and even their children's children. However, not every immigrant comes into this country legally and many of these illegal immigrants are poor, uneducated and may be carrying contagious diseases. They may arrive here via human trafficking, smuggling or other methods. There is one thing we know for sure that many of them choose to remain silence when they become victims. The three main reasons they become invisible victims are they are not aware they are victimized, they don't know the right way to ask for help and they are afraid to be fired or even deported. Illegal immigrants in the United States usually come from less developed countries or at least poorly developed regions of these countries. These illegal immigrants carry a totally different knowledge of culture, legal system and human rights when they came into this country. The most these people are victimized is when they are working, sometimes, these people can't even realized when they have become victims. Because of their status, illegal immigrants, it is very rare that they can find good positions in considerably big companies to start with. Usually, small businesses will take the risk to hire illegal immigrants, sometimes it may be because of these small businesses are trying to help those illegal immigrants who share same nationality with them, but, for most of the time, these undocumented migrant workers are much cheaper and easier to manipulate. Most illegal immigrants consider working for people who share the same nationality with them, because of language issues. When this happens, highly li... ...to provide their children a better future; some of them end up here because of human trafficking or smuggling, so they need to work hard to pay their debt. No matter what the reason is, they can't afford to lose their job or be deported back to their own country. Most of these illegal immigrants are carrying too much weight on their shoulders. Most problems are not big deals comparing to lose a job, because they believe that as long as they can keep their jobs for living in this country, there is a hope to become legal one day. Illegal immigrants victims are invisible, because they are not aware of their situation, they don't know to get help or they are afraid to be fired and deported. No matter what reasons are causing them invisible, one thing we know for sure is that these reasons are giving other people opportunities to hurt illegal immigrants.

The Sad Comedy of Really Bad Food

Ms. Moskowitz wants to give her readers a sense of her perspective and her style as she begins this restaurant review. Her opening paragraph shows that she seems to have a casual, common-sense approach to her reviews unlike some stuffy, formal food critics. She also shows that her sense of humor will be a component of her reviews. 2. A good server is an essential component of an enjoyable dining experience. Good service stands out in the mind of the customer, and poor service stands out even more. A good server should be conscientious, polite, friendly and knowledgeable.He should attend to his customers’ needs from the moment the customer is seated. He should never exude an air of pretentiousness or aloofness. He should know the menu thoroughly from cover to cover and he should have several recommendations for specialties of the house. He should visit his tables regularly without ever hinting that the customers need to rush through their meals. If the restaurant has a wine men u, he should know the wines well at all price points. In short, he should take pride in his job and treat his customers with respectful, attentive and friendly service.Service sometimes breaks down when management is not supervising the staff satisfactorily. Also, some servers exhibit an unhelpful, casual attitude about their work. Managers should heed the complaints of customers who receive substandard service and either discipline of fire bad servers. A good restaurant with good food cannot thrive with a poor service staff. 3. A restaurant customer is within her rights to send poor food back to the kitchen, and it is advisable for the restaurant to satisfy the customer at the expense of preparing her food again.One instance of poor food quality will cause many customers to cease their visits to that restaurant. Moskowitz may have decided to not send back numerous bad dishes because she thought that the chefs were invariably lacking and incapable of correcting their errors. I would not hesitate to send back food that was clearly prepared improperly. For example, if I requested a medium-rare steak and it arrived as well-done, I would send it back with no regrets whatsoever. 4. Ms Moskowitz displays fairness when she lauds the otherwise poor restaurant’s quality offerings.By complimenting their desserts and wines, she proves that she is open-minded, even eager to find any possible positives that might appeal to her readers. Her praise in the midst of many criticisms shows her sense of balance and fair play for the restaurants she reviews. 5. Ms. Moskowitz’s tone in this review is matter-of-fact, casual, vivid and humorous. She does not hesitate to vividly describe the poor service and the poor food. Yet, ironically, she seems to laugh off her mostly inferior, unsatisfying dining experience. She writes in a casual, almost colloquial tone with frequent injections of humor.This tone, in light of the poor dining experience that she endured, is fitting because it gives the reader a reason to read the entire review despite its many negative comments. Marrakech 1. This navvy, or workman, is referred to as â€Å"an employee of the Municipality† because he is so oppressed by his plight that he is incredulous that a man could be casually feeding bread to a gazelle while he and his brethren are perpetually poor and starving. Orwell paints such underprivileged people as helpless, even sub-human, and his pessimistic views of individual opportunity are depressing throughout this short story.2. The average tourist in Marrakech is probably going to be busy and preoccupied with meeting an itinerary. As such, this average observer may not notice the plight of the native citizens. Orwell, with his dark, bleak outlook, searches for and finds victims everywhere he looks. He regularly assumes that the native working people are hapless and helpless to escape their seemingly dire circumstances. Orwell even notes that it took him some time th ere to begin to start noticing the natives in all their wallowing misery. 3.The laborers in Marrakech are â€Å"partly invisible† because they are dark-skinned and tend to blend into the landscape. Tourists and observers there are much more likely to notice the natural scenery than the native workers. Orwell invariably paints these natives as helpless victims and their â€Å"invisibility† adds to that bleak assessment. In the United States, a land of undeniable opportunity, he would probably also paint menial laborers as invisible and pitiful. To the contrary, ordinary, hard-working citizens are the fabric and driving force behind America and its exceptional history of success.Orwell would be in a difficult position if he tried to paint ordinary American citizens as poor victims who have little chance for success and happiness. 4. Orwell’s Marrakech is saturated with political messages. Chief among them is the supposed victimhood of average, working people. His bleak, pessimistic portrayal of their plight is depressing and debatable. His one-sided view does not mention the positive aspects of these natives’ lives. Despite living in very trying conditions, these natives must have some happiness and some opportunity to live, work and provide for their families.It is sad and unrealistic how Orwell seems to always paint ordinary people as helpless, joyless victims of their environment. 5. The storks and â€Å"great white birds† are metaphors for the ruling white class that has power over the helpless Negro soldiers and slaves. The whites are going in a safe direction while the hapless Negros are forced to sacrifice and go in the other direction. His blanket view of white prejudice towards blacks is insulting and demeaning to honorable people who judge others based on their character and their actions.Orwell cannot help himself as he belabors the dubious point of minority victimhood and helplessness. 6. The five sections in Orwell ’s short story are somewhat incongruent, but are not difficult to follow. Invariably, the images of human nature and the strength of the human spirit are stifled and skewed by Orwell’s jaded, dark and pessimistic views. Evidently, he needed to visit and observe some people who had joy and happiness as part of their lives before he deemed most people as oppressed.

ICT Industry And Employment Essay

Understanding the impact of information technology will greatly affect one’s choice of career path. In this world of computers, electronic data and the internet, it is more practical to consider jobs and careers that go hand in hand with IT. There are solid evidences that the ICT industry will soon be the biggest player in any world economies. In the healthcare industry, every patient data is going paperless. With the introduction of EMR or Electronic Medical Records, hospitals, patients and health professionals can easily exchange data in order to assess the best possible way to provide patients with the necessary healthcare. Computers and the internet play important roles in EMR. Meanwhile, the finance and banking industry are also going electronic by implementing e-commerce strategies. Many of them are now providing electronic banking and investment facilities that clients can easily access. This innovation saves them thousands of dollars, which could have been used for labor, facility, or marketing funding needs. On the other hand, engineering companies are also joining the bandwagon. They have set up their respective IT departments in order to integrate computers to their manufacturing and service sectors. With the availability of reliable data, engineering companies can easily decide on implementing their plans or relaying information across all departments, which will result to better productivity. So what do these evidences say? Information and Communications Technology will soon become the very backbone of any economic sectors. In fact, any industries (software, electronics, hardware, internet) related to IT are considered some of the most robust in the global economy (Stanley Labs). If one wishes to get a bright future, then investing on learning the techniques in IT will be the right approach.

The Business Report of the Australian Major Footwear Retailer

The Australian UGG Company Major Assignment The business report of the Australian major footwear retailer-UGG Table of content 1. 0. Executive summary4 2. 0. Introduction5 2. 1. Background of UGG Company5 2. 2. Assumptions and limitations5 3. 0. Overview of the market5 4. 0. The marketing environment5 4. 1. The Microenvironment5 4. 1. 1. Key competitors6 4. 1. 2. Other environment6 4. 2. The Macroenvironment6 4. 2. 1. Demographic environment6 4. 2. 2. Economic environment7 4. 2. 3. Political environment7 4. 2. 4. Cultural environment7 5. 0. Product7 5. 1. The three level of the product7 5. 1. 1.Core Product8 5. 1. 2. Actual Product8 5. 1. 3. Augmented Product8 5. 2. Brand, packaging and labeling9 6. 0. Target segments9 6. 1. Demographic segment—Gender, Age and life-cycle stage segment9 6. 1. 1. Evaluation the needs and wants of the segment (key users benefit)9 6. 1. 2. The market positioning of the segment10 6. 1. 3. The trend of the segment11 6. 2. Geographic segment11 7. 0. The product categories11 7. 1. Evaluation of the categories11 7. 2. The trend and development of the categories11 8. 0. Conclusion12 9. 0. Recommendations12 10. 0. Reference list13 1. Executive summaryThe following report analyses the demographic segment which is classified by gender and age-cycle is targeted by The UGG Company. Firstly, the report briefly describes the background of UGG. Secondly, it shows a general impression of the footwear market and identifies its microenvironment and macroenvironment. Thirdly, it emphasizes the product of UGG and points out the three levels. Fourthly, it judges the two variable segments and illustrates the demographic segment in detail. Then, the report also exhibits its product categories. Finally, it draws a conclusions sum up and gives the recommendations.The secondary information which has close relationship to marketing is the sources of the report. For example, academic journals, textbook, statistics from formal organizations and company websites and newspaper. There are some assessments to evaluate the field of marketing in The UGG Company after assessing. There are two main recommendations for The UGG Company to improve its business: 1. UGG should improve marketing information system in order to do some research to satisfy customers’ needs and wants. 2. UGG should utilize sustainable material to produce products aiming at undertaking its social responsibility and gaining reputation. 0.Introduction 2. 1. Background of UGG Company The UGG Company was first established in California by Brian Smith, a young surfer from Australia (Deckers Outdoor Corporation, 2009). It was acquired by Deckers Outdoor Corporation in 1995. Thompson (2004) reports that the sale astonishingly increased from $250,000 to $11. 75 million between 2003 and 2004. The brand becomes national and year-round nowadays because of more than 70 shoe styles except its classical-style boots and slippers (Thompson, 2004). He also mentions that the sales project in 2004 was set up at $75 million which was in double growth of 2003’s. 2. Assumptions and limitationsThe limitation of the report is not enough adequate information presenting. With the development of globalization, the company should take actions depending on the varied circumstances to have a strong position in its marketplace. 3. Overview of the market IBISWorld Pty Ltd (2009) defines the footwear retail as a connection between the manufacturing company and customers. It also identifies that the shoe retail is mainly concerned about purchasing and promoting attractive shoes without any change to the customers. Other activities such as customer service, cash handing are also involved in the footwear retail (IBISWorld Pty Ltd, 2009).According to the statistics by IBISWorld Pty Ltd (2009), the industry has revenue of $2475. 0 million between the year 2008 and 2009. But meanwhile, it experienced a real growth of -2. 9%. 4. The marketing environment 1. The Microe nvironment 1. Key competitors Footwear market is a competitive marketplace because of globalization. There are 3,238 retails providing large number of appealing shoes to customers in Australia and there are 48 sheepskin retails among them (Yellow Pages Australia, 2009). Barack (2008) recognizes that in the present environment it is a difficult task for retailing to maintain the same revenue as before.Other famous brands like Chukka boots and Rocky are the direct competitors to UGG (Wikipedia, 2009). IBISWorld Pty Ltd (2009) asserts that Ascendia Retail Pty Limited is the top indirect competitor to UGG because it holds 16% of the Australian market. Followed by that, Betts Group Pty Ltd takes up 6. 8%. And 77. 2% of the market is made up of other companies such as NIKE Australia and Foot Locker. 2. Other environment The footwear retail industry including UGG often depends on resellers which belong to marketing intermediaries like Myer to promote its goods.And the market for UGG is con sumer markets which individuals purchase shoes for personal use. 2. The Macroenvironment 1. Demographic environment According to the research by IBISWorld Pty Ltd (2009), the demand of footwear retail is affected by age which involves three generations: Generation X, Generation Y and Baby Boomers. Generation X and Y stand for aged 32 to 43 and 14 to 31 respectively. The former group accounts for 42. 0% of the footwear sales in the end of 2007; the latter group has 30. 0% of that. Baby boomers which have aged 44 to 62 account for 25. 0% of the share (IBISWorld Pty Ltd, 2009). . Economic environment Consumer sentiment index, trade weighted index and Real Household Disposable Income play vital roles in the footwear retail industry. Firstly, IBISWorld Pty Ltd (2009) points out that consumer sentiment index represent the consumers’ confidence of economy. It also mentions that trade weighted index has a significant effect on customer demand for imported footwear. Furthermore, incom e is closely related to customer’s purchasing power. For instance, wealthy customers have more buying power to choose whatever they like. 3. Political environmentThe Australian government performed a policy which led to an enormous change in the world of Australian footwear retail. It reduced the protection of the Australian footwear sector in the mid-1980s (Webber &Weller, 2001). They indicate that the footwear industry has to restructure in the modern world in Australia because of globalization. 4. Cultural environment Cultural issues also shape the marketing decisions. Wikipedia (2009) asserts that boots was originally invented by the people who live in cold countries to protect their foot in low temperature environment. Australians form a habit of wearing boots in winter to keep warm. . Product Footwear can be classified into the category of shopping products which are evaluated in the aspect of comfort, quality, price and style. 1. The three level of the product 1. Core Product The core benefit that consumers are really purchasing in the market of footwear is to protect their foot. According to what customers actually want, UGG provides sheepskin footwear which can control the temperature of the bare feet to close to the body regardless of the temperature outside, especially in winter in order to keep customers warm (Deckers Outdoor Corporation, 2009). . Actual Product Actual product defines as â€Å"a product’s parts, styling, features, brand name, packaging and other attributes that combine to deliver core product benefits† (Kotler, Brown, Adam, Burton and Armstrong, 2007, p. 388). Deckers Outdoor Corporation (2009) claims that the philosophy of UGG is to provide comfortable, high quality, attainable as well as fashionable products aiming to deliver core benefits. It also points out that UGG ®Australia is relatively well-known brand because it is the world’s largest purveyor of grade-A sheepskin.Furthermore, actual product of UGG includes its relevant sheepskin care product which is a unique product to retain customers. 3. Augmented Product A number of authors propose that augmented product is â€Å"additional consumer services and benefits built around the core and actual products† (Kotler et al. , 2007, p. 388). UGG creates a website to give convenience for customers searching information and knowing more about UGG. Moreover, UGG provides not only sales service telephone number and e-mail address, but also aftersales service to maximize customer satisfaction (Deckers Outdoor Corporation, 2009).These intangible augmented products contribute the value to the core product in order to gain competitive advantage. 2. Brand, packaging and labeling UGG achieves in the selection of brand name because its brand name can be distinguished from its competitor and easy to recognize. Currently, UGG uses brand extension strategy to launch new products in men’s footwear. In addition, UGG labels â€Å" made in Australia† in the packaging to differentiate from others. 6. Target segments Due to differential needs and wants, the market can be divided into three segments: Gender, Age and life-cycle stage and Geographic segmentation (IBISWorld Pty Ltd, 2009).The target group for UGG is the demographic segment which classified by gender and age-cycle. 1. Demographic segment—Gender, Age and life-cycle stage segment 1. Evaluation the needs and wants of the segment (key users benefit) Classifying segments effectively can bring success to the company (Dibb and Simkin, 1991). Kotler et al. , (2007) assert that gender segmentation has been widely used in the business of footwear. Therefore, the category of footwear retail can be categorized into three main parts: women, men together with children and infants footwear.IBISWorld Pty Ltd (2009) evaluates that women’s footwear occupies a dominant position in the market because it holds 50. 0% of the Australian market share. Ho wever, men’s footwear as well as children’s and infants’ footwear has the same percentage which takes up only half of the percent of women’s footwear in the market share (25. 0%). UGG Company uses differentiated market-coverage strategy to target several market segments and offers several different products. UGG sells the shoes of women as well as men, but it started from women boots originally.It seems apparent that the frequency of purchasing shoes for women is much higher than men. Consequently, UGG focuses on women want initially. Women select their desired shoes in the aspect of styles and colors (IBISWorld Pty Ltd, 2009). Typically, women regard the styles and colors as fashion. Most of them will try their best to follow the current fashion. Deckers Outdoor Corporation (2009) declares that providing fashionable products is one of the objects of UGG Company to satisfy the women want of fashion.In the modern world, many famous stars like Julia Roberts wearing the boots of UGG causes a fashion of wearing UGG boots (Blakeley, 2004). Compared with women, men are more concerned with the price and quality of the shoes. According to Deckers Outdoor Corporation (2009), UGG Company offers the footwear which value comfortable and the highest quality in order to attract men customers. It also claims that UGG Company only use the perfect material to produce products such as the highest quality leathers, suede and the world’s finest sheepskin to keep user warm and comfortable.For instance, the company only uses vegetable-based dyes and put shoes in refrigerated container to prevent melting when transfer (Palmeri, 2006). 2. The market positioning of the segment The UGG Company chooses product differentiation as its positioning strategy. Deckers Outdoor Corporation (2009) promises that it produces accessible luxury products to differentiate from other competitors. For example, Women’s footwear of UGG is range from $60 to $400 (H irshlag, 2006). As a result, the behaviors of buyers who buy the products of UGG are affected by their economic situation. 3.The trend of the segment Currently, men prefer casual and fashionable street shoes rather than athletic shoes (IBISWorld Pty Ltd, 2009). This trend brings new opportunity to the company. O’Loughlin (2005) demonstrates that UGG Company expands its business by crossing gender lines to target men. Sales to men of UGG are up to $53. 4 billion in 2006 (Thompson, 2006). 2. Geographic segment IBISWorld Pty Ltd (2009) lists the footwear retailing locations in Australia by states. A number of authors claim that the geographic segmentation brings benefit in satisfying local differential needs (Kotler et al. 2007). For example, Victoria can be thought of a competitive and mature market in terms of high average income. According to the data by yellow pages Australia (2009), there are 13 retails selling the products of UGG in Victoria. 7. The product categories 1. E valuation of the categories The UGG Company supplies a strong market for unique footwear to outwear (Wilson, 2007). In brief, it involves a variety of boots, casual, slippers and accessories (Deckers Outdoor Corporation, 2009). The category satisfies a variety of customers’ desires. The unique boots bring warm and luxury to buyers.The series of casual shoes meet the expectation of customers who prefer casual lifestyle. The slippers and accessories offer a varied choice for customers. Moreover, the company also provides care products for customers to take great care of the sheepskin shoes for the sake of retaining customers. 2. The trend and development of the categories Edelson (2009) reports that the company will focus on its outwear line in future to appeal more customers who seek sheepskin outwear. She also mentions that the company is interested in expanding the collection of accessories and designing handbags for UGG fans. . Conclusion From analysing and evaluating the s tatistics searched, we can conclude that UGG can target the demographic segment which is classified by gender and age-cycle effectively. It takes the microenvironment which includes marketing intermediaries, customers and competitors together with macroenvironment which involves demographic, economic, political and cultural environment into consideration. Furthermore, it identifies the emerging trend of the product categories and discovers the opportunity for attracting potential customers to make the profit as high as possible.However, UGG still lacks efficient information about marketing intelligence and research. 9. Recommendations 1. UGG should improve marketing information system in order to do some research to satisfy customers’ needs and wants. †¢ David (1989) emphasizes that marketing research can assist marketing managers perform and recognize the market segments well. For UGG, the company should design some survey to collect primary data to analysis customer pr eference such as the colors, size and length. 2. UGG should utilize sustainable material to produce products aiming at undertaking its social responsibility and gaining reputation. UGG should continue using vegetable-based dyes and healthy material. 10. Reference list Barack, L. (2008). From Ugg to Utterly Impressive. On Wall Street, 18(9), 64. Blakeley, K. (2004). Foot Fetish. Forbes Global, 7(1), 20. David, C. (1989). Trends of Marketing Research. Marketing Intelligence & Planning, 7(9/10), 17-24. Deckers Outdoor Corporation. (2009, September 29). Retrieved November 05, 2009, from http://www. uggaustralia. com. au Dibb, S. & Simkin, L. (1991). Targeting, Segments and Positioning. International Journal of Retail & Distribution Management, 19(3). Edelson, S. (2009).Ugg Taps Nichols for Outwear Line. Women’s Wear Daily, 197(103), 9. Hirshlag, J. (2006). Ugg’s First Boutique Set to Bow in SoHo. Women’s Wear Daily, 192(116), 16. IBISWorld. (2009, October 14). Footw ear Retailing in Australia (G5222). Retrieved from IBISWorld database. Kotler, P. , Brown, L. , Adam, S. , Burton, S. and Armstrong, G. (2007). Marketing (7th ed. ) French Forest, NSW: Pearosn Education Australia. O'Loughlin, S. (2005). UGG Step up Licensing, Tries Appealing to Men. Brandweek, 46(21), 11. Palmeri, C. (2006). Sensitive Soles. Businessweek, 3987, 14. Thompson, S. (2004). Ugg Australia.Advertising Age, 75(44), 19. Thompson, S. (2006). Ugg, others take a shot at gender bending. Advertising Age, 77(21), 4-6. Webber, M. & Weller, S. (2001). Trade and inequality: Australia's textile, clothing, and footwear industries, 1986-1996. Journal of Economic Geography, 1(4), 381. Wilson, B. (2007). Ugg goes for Gold Coast. WWD: Women's Wear Daily, 194(80), Wikipedia Foundation. (2009, November 14). Retrieved December 12, 2009, from http://en. wikipedia. org/wiki/Boot Yellow Pages. (copyright 2006). Retrieved November 06, 2009, from http://www. yellowpages. com. au